Why Toyota?
Our Vision -What Drives Us Forward-
Here at Toyota, we’re more than a car company. Our purpose doesn’t end when a car drives off the production line. It is shaped by the desire to constantly move towards a better future.
A future that has safer vehicles and fewer accidents. A future that has a cleaner and healthier world. A future that is better and brighter for our communities and our children.
Here is how we are accomplishing these goals every day.
Safety
Technology
Integrated Three Part Initiative
Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."
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Pursuit for Vehicle Safety
The Toyota way of learning from real-life accidents and continually improving in order to keep improving safety.
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Integrated Safety Management Concept
Toyota strives to develop safety technology and safe vehicles based on its Integrated Safety Management Concept.
Learn More >Environmental Technology
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Quality
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Awards
Toyota owners love their cars. As it turns out, the critics do too. Every year Toyota is proud to showcase the awards we receive. Have a look to see what our vehicles have won.
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